To lead others, you need to be able to persuade them effectively.
So how much more effective would you be if you knew the science of persuasion? If you had a toolbox of approaches you could use to persuade people using the approach most likely to influence him or her and in an ethical and non-manipulative way?
One of the leading thinkers and writers in persuasion today is Robert Cialdini, who has boiled down persuasion into 6 principles that you must know if you want to achieve maximum success in business.
Here’s an outstanding video that breaks the principles down and gives real-life examples of how they work — after you watch the video, feel free to comment on how you have used or may start using these principles: